Case Study: Leading Global Hotel boosts mobile and tablet bookings with Sociomantic

Global Hotel Portfolio Drives 30% Click-Based Bookings Across Mobile and Tablet Campaigns

Leading Global Hotel, a global hotel portfolio, wanted to grow its mobile presence as customers and prospects shifted to mobile and to drive incremental bookings while keeping cost-per-booking (CPB) at $30 or below. It turned to Sociomantic for programmatic retargeting and prospecting, then selected Sociomantic as its sole display retargeting partner for mobile and tablet campaigns.

Sociomantic used real-time bidding, a Universal Frequency Cap, and Dynamic Creative Optimization to deliver personalized mobile and tablet ads and optimize budget allocation based on performance. The campaign hit the $30 CPB target by day five and finished the four-week test at a $21 CPB, a 30% reduction, while averaging a 30% click-based booking rate and reaching as high as 43%. The hotel portfolio also expanded the successful app install campaign and increased spend by more than 100% overall.