Case Study: Forever 21 achieves higher mobile CTR and scale with Sociomantic

Forever 21 & Mobile Audiences at Global Scale

Forever 21, the global fashion retailer, wanted to scale its online and mobile business faster, drive more return on ad spend, and increase revenue through paid channels as shoppers increasingly spent time on mobile. To meet this challenge, Forever 21 partnered with Sociomantic and used its Streaming CRM for Mobile solution, along with DoubleClick Ad Exchange, to reach audiences across fragmented mobile web and in-app inventory.

Sociomantic helped Forever 21 deliver personalized HTML5 ads at global scale across devices, operating systems, and browsers, using first-party data and real-time CRM integrations for cross-device targeting. The campaign delivered a 20% higher CTR on mobile web versus desktop, post-click conversion rates within 15% of desktop, and a 15% increase in overall campaign volume while maintaining the same ROAS.

Forever 21

Gerard Florendo

Forever 21