Case Study: Flygresor.se achieves 59% better conversion rates with Sociomantic

Flygresor.se Converts Travel Shoppers into Loyal Searchers

Flygresor.se, a leading Nordic travel metasearch engine, wanted to drive new leads at a target cost per lead while keeping users engaged and encouraging additional searches and conversions. To meet this challenge, Flygresor.se worked with Sociomantic and its streaming technology, programmatic display, and dynamic creative approach to capture valuable travel shoppers in a highly competitive market.

Sociomantic used real-time programmatic buying, dynamic creative optimization, and user-level frequency capping to deliver personalized travel ads with up-to-date prices and availability. The campaign was ROI-positive from the start and delivered a 59% better conversion rate than any other display vendor Flygresor.se had worked with, making Sociomantic a highly effective partner in growing the business.

Flygresor.se

Kristoffer Rengfors

CMO