Case Study: OFFICE achieves 94% incremental revenue with Sociomantic

Driving Incremental Sales with Dynamically Personalized Display Ads

Office, the online fashion retailer, needed to drive incremental online sales while keeping marketing costs and ROI under control. To meet this challenge, it worked with Sociomantic, using the vendor’s programmatic display advertising solutions for retail, including real-time bidding and dynamic creative optimisation.

Sociomantic delivered a five-week campaign that generated 94% additional revenue on top of OFFICE’s incumbent activity, while increasing conversion rate by 16% and delivering 100% more visits from new-to-site users. The campaigns also matched the incumbent’s CTR and showed minimal audience overlap, demonstrating that Sociomantic helped OFFICE grow sales from both new and existing customers with measurable incremental impact.

Office

Rav Dhaliwal

Senior eCommerce Marketing Manager