Case Study: CarTrade boosts lead generation with Sociomantic

CarTrade Increases Lead Generation with Full-funnel Programmatic Advertising

CarTrade, India’s leading online auto marketplace, wanted to grow lead generation, improve ROI from display advertising, and reactivate visitors who left after browsing new cars. To do this, the company partnered with Sociomantic and needed a solution that could align with CarTrade’s lead attribution model while reaching the right prospects more efficiently.

Sociomantic implemented full-funnel programmatic advertising using Personalised Retargeting and Smart Reach campaigns, with RTB, dynamic creative optimisation, native ads, and HTML5 mobile creative. Over the three-month period, Sociomantic helped CarTrade achieve a 20% to 35% increase in conversion rates, a 120% lift in desktop CTR, a fivefold increase in mobile leads, and an 18% boost in qualified leads to the used cars category.

CarTrade

Vikram Alva

Head of Product and Digital Marketing