Case Study: Buyagift achieves higher revenue and conversion efficiency with Sociomantic programmatic display

Buyagift.co.uk Prioritizes Transparency and Innovation

Buyagift.co.uk, the UK’s #1 provider of gift experiences and activity days, wanted a cleaner, more flexible performance display solution that was transparent, cost-efficient, and able to reach the right audience on the right device at the right time. The retailer partnered with Sociomantic to support incremental online sales while fitting its unique business calendar and evolving digital marketing needs.

Sociomantic delivered a transparent programmatic display and retargeting solution using RTB, dynamic creative optimisation, HTML5 cross-device ads, custom segmentation, and Facebook Exchange. The results included 42% incremental revenue versus the incumbent during the test period, a 4.39% average post-click conversion rate, and, after Buyagift made Sociomantic its exclusive display retargeting partner, 56% more revenue with a 25% higher average order value.

Buyagift.co.uk

Christiana Kyriakides

Performance Media Manager