Case Study: Bilna.com achieves 15% sales uplift with Sociomantic Programmatic Display Tech

Bilna Drives New Business Acquisition and Customer Loyalty

Bilna.com, a leading Indonesian online retailer for baby products, wanted to drive additional sales from both existing and new customers while keeping marketing costs sustainable. The company faced market challenges such as limited payment options, high shipping costs, and hesitation around online shopping, while also needing a better way to promote high-margin products and reach valuable users. To address this, Bilna.com worked with Sociomantic, using programmatic display advertising technology to support its growth goals.

With Sociomantic’s programmatic buying, dynamic creative optimization, custom segmentation, Facebook Exchange access, and product prioritization tools, Bilna.com was able to personalize ads and improve campaign efficiency. Over a two-month test period, Sociomantic delivered a 15% uplift in overall sales, while also helping Bilna.com better target new, existing, and returning customers using CRM-driven segmentation and personalized messaging.

bilna.com

Priyanka Raman

Head of Online Marketing