Case Study: Berrybenka drives sales and loyalty with Sociomantic programmatic display

Berrybenka Drives Sales and Loyalty across Devices with Programmatic Display

Berrybenka, Indonesia’s leading online fashion store, needed a cost-effective way to win new customers, re-engage past shoppers, and drive repeat purchases across desktop and mobile in a highly competitive e-commerce market. With many visitors browsing multiple products and then leaving before buying, Berrybenka turned to Sociomantic for programmatic display support to help bring shoppers back and maintain growth sustainably.

Sociomantic implemented programmatic buying, dynamic creative optimization, Facebook Exchange, and a loyalty campaign to deliver personalized ads and tailored messaging across devices. The results included 25.6% of Berrybenka’s total desktop sales driven by Sociomantic campaigns, a 7.4% uplift in mobile sales after launch, and strong post-click conversion rates of 23.6% on desktop and 8.7% on mobile, all while maintaining cost efficiency.

Berrybenka

Jason Lamuda

CEO