Case Study: Technology First boosts in-person event attendance and engagement with Webex Events (formerly Socio)

Technology First increases in-person attendance from under 200 to 300 with Socio

Technology First, an Ohio-based association for IT professionals, faced a significant challenge when the pandemic abruptly halted their major in-person events. They needed a new way to engage their community and transition to virtual formats, having previously relied on a cumbersome combination of three separate apps for registration, gamification, and lead retrieval. They turned to the vendor Socio, now known as Webex Events, for an end-to-end virtual event platform.

Using the Webex Events all-in-one platform, Technology First streamlined its operations into a single solution. The implementation was seamless, and when they returned to in-person events, they used the mobile event app for agendas, a social wall, gamification, and sponsor engagement. The results were highly positive, with great attendee feedback and an increase in in-person attendance from below 200 virtually to 300 in-person. Socio's solution provided critical ROI metrics for sponsors and transformed how the association runs its events.

Technology First