Case Study: National Speakers Association creates an engaging hybrid event experience with Webex Events

National Speakers Association boosts hybrid engagement with Socio and 32 user contributions per attendee

The National Speakers Association (NSA) needed to transform its traditional Winter Workshop into a hybrid event that would safely accommodate an in-person gathering while also providing an engaging and valuable experience for a virtual audience. Their core goals were to wow members with high-level content, ensure robust networking, and grow revenue. To achieve this, they partnered with the vendor Webex Events for an all-in-one event management platform.

The solution implemented by Webex Events, in collaboration with A/V partner Video West, provided a single ecosystem for live streaming, networking, and engagement through features like session chat and an event game. This allowed NSA to seamlessly integrate both audiences. The results were highly successful, with key stats including 32 user contributions per attendee and exceeding 2021 revenue goals. The NSA credited partnering with Webex Events and its team of experts as key to their hybrid event success.

National Speakers Association