Case Study: Miller Tanner Associates Creates Engaging Virtual and Hybrid Events with Webex Events

Miller Tanner Associates pivots 2 hybrid events to virtual in under 2 weeks with Socio

Miller Tanner Associates (MTA), an event planning company, faced the challenge of pivoting its clients' events to a virtual format during the pandemic. They needed an end-to-end event management platform that was flexible, easy to adopt, and could power immersive experiences without a lengthy onboarding process. They chose the Webex Events platform to meet this need.

Using Webex Events, MTA implemented highly customized and engaging virtual and hybrid events for its clients and its own internal team. The solution enabled unique experiences like personalized attendee slideshows, digital mentor handshakes, and integrated hybrid activities. This resulted in successful, flexible events that fostered authentic connection and engagement, with MTA able to seamlessly transition major client events to virtual with less than two weeks' notice.

Miller Tanner Associates (mta)