Case Study: MAD//Fest drives virtual, hybrid, and in-person event success with Webex Events

MAD//Fest fits 23,000 attendees into a virtual event with Socio

MAD//Fest, a UK-based marketing festival, faced the challenge of transitioning their highly immersive in-person event to engaging virtual and hybrid formats during the COVID-19 pandemic. They partnered with Webex Events (formerly Socio) to leverage their virtual event platform and branded mobile event app to maintain their unique, dynamic attendee experience in a new digital environment.

The solution from Webex Events provided a highly customizable platform that enabled features like live polling, a social Wall for networking, and gamification. This resulted in a successful five-day virtual event with 23,000 attendees and over 700 speakers, fostering over 3,700 attendee connections. Webex Events' technology and professional services were crucial in helping MAD//Fest win industry awards for Best New Event and Best Networking, while also providing sponsors with valuable data to demonstrate clear ROI.

MAD//Fest