Case Study: Women in Product achieves 2,000+ attendee networking connections with Socio

How Women in Product Generated 2,000+ Attendee Networking Connections Using the Socio Event App

Women in Product (WIP), a community that connects women in product management and hosts an annual conference of more than 2,000 attendees, needed a reliable event app and support team to preserve the intimacy of their events while boosting networking, speaker/sponsor interaction, and real-time feedback. After evaluating options, WIP chose Socio and its mobile event app to address attendee connection and event engagement challenges.

Using Socio’s mobile event app—featuring Shake to Connect, Slido integration, push notifications, and hands-on support—WIP enabled instant peer discovery, in-app messaging, live Q&A and polling, and timely sponsor engagement. The results: 66% app adoption (1,704 of 2,587 attendees), more than 2,000 mutual attendee connections, and 35,000 push notifications driving real-time feedback and sponsor interactions, with WIP praising Socio’s support throughout the event.

Women in Product

Arianna Black

Event Project Manager