Case Study: American Med Spa Association reimagines its in-person event with Webex Events

AmSpa creates a standout in-person event with Socio’s Live Display and Mobile Event App

The American Med Spa Association (AmSpa) faced the challenge of safely returning to in-person events for their Medical Spa Show, needing to create an immersive brand experience while enforcing health protocols and generating excitement. They partnered with Webex Events to leverage its event technology platform, including the Branded Event App, Live Display, and Professional Services, to solve this puzzle.

Using Webex Events, AmSpa implemented safety communications and a streamlined mobile app for agendas. The Webex Events Live Display became a key solution, creating a dynamic, selfie-worthy registration area that boosted engagement and generated significant FOMO on social media, successfully marketing the event. The vendor's tools helped AmSpa execute a highly praised in-person event that exhibitors called their best show ever, setting a successful standard for the industry's return.

American Med Spa Association (AmSpa)