Case Study: Loop Gallery improves targeted outreach and mailing management with Sumac by Societ

Loop Gallery’s Experience With Sumac CRM

Loop Gallery, a non-profit art gallery in Toronto, was facing challenges with its donor and contact management. Using disjointed Excel spreadsheets led to messy, unreliable data and an inability to segment their audiences for targeted communications to patrons, artists, and press. They needed an affordable and easy-to-use solution to centralize their data and improve outreach, leading them to partner with vendor Societ and implement its Sumac case management system.

By implementing Societ's Sumac, the gallery centralized all contact data into a single, reliable system. This allowed them to efficiently segment their lists for highly targeted mailings and e-blasts, which improved attendance at shows and helped introduce patrons to new artists. The solution also provided quick, accurate counts of different contact types, which informed decisions on marketing materials. Societ's tool enabled Loop Gallery to deepen patron engagement and increase its overall presence.

Loop Gallery

Stephanie Anne D’Amico

Administrative Director