Case Study: National Youth Orchestra strengthens fundraising and donor targeting with Sumac

How an Orchestra Perfected Their Fundraising With the Help of Sumac Donations

The National Youth Orchestra (NYO) Canada, a mid-sized charity providing training to young musicians, faced the challenge of efficiently managing its diverse donor base and fundraising efforts to secure critical student scholarships. They needed a CRM solution that was comprehensive yet easy to use, having found platforms like Microsoft CRM and Salesforce to be overly cumbersome for their needs. They turned to the vendor, Sumac, for its CRM solution.

By implementing Sumac, the orchestra gained the ability to segment contacts based on communication preferences, type, and history to target their fundraising asks effectively. The solution also allowed them to track concert program advertising and store past proposals. As a result, Sumac became an integral tool for securing the necessary funds to run their programs each year. The organization has relied on Sumac for over a decade, citing its ease of use and perfect fit for their requirements.

National Youth Orchestra

Dan McKinnon

Manager of Marketing and Communications