Case Study: The York Roast Co. achieves viral brand growth with Socialtrend

The York Roast Co. makes the YorkyPud a viral sensation with Socialtrend and 19M Facebook views

The York Roast Co. wanted to make its "YorkyPud" wrap a household name and engage with a new, extensive audience. They partnered with the marketing agency Socialtrend to devise a viral strategy using video and media outreach to achieve this goal.

Socialtrend implemented a multi-faceted viral campaign that included creating and seeding video content to major publishers like the BBC, LADbible, and Unilad. This strategy generated immense online buzz, resulting in features in major publications like The Guardian and The Washington Post. The campaign delivered phenomenal results for The York Roast Co., including a BBC video with over 19 million views, significantly increased sales, queues of customers, and the need to recruit more staff. The success led to plans for store expansion and established the wrap as a global internet sensation.

The York Roast Co.