Case Study: The York Roast Co. achieves viral reach with Socialtrend's influencer marketing

The York Roast Co. earns 2.7M views with Socialtrend

The York Roast Co. partnered with Socialtrend to leverage influencer marketing to prolong the popularity of its viral Yorkshire Pudding Wrap and attract a younger social media audience to its Stonegate store reopening.

Socialtrend implemented a campaign featuring influencer Kate Ovens, who was challenged to eat a massive 5lb "Beast Wrap." The resulting video was expertly produced and went viral, achieving over 2.7 million views on Facebook and LadBible. This successful campaign significantly increased brand awareness for The York Roast Co. and set up the store's opening for massive success.

The York Roast Co.