Case Study: Manchester City FC boosts global merchandise sales with Socialtrend

Manchester City Football Club boosts global merch sales with Socialtrend

Manchester City Football Club sought to increase direct-to-consumer merchandise sales and grow its fanbase in key international markets, specifically the United Arab Emirates. The club partnered with Socialtrend to execute a sophisticated, bilingual paid advertising campaign that could engage its core UK audience while also penetrating the competitive social media landscape in the Gulf nations.

Socialtrend developed a full-funnel digital strategy using culturally tailored English and Arabic creatives, advanced audience segmentation, and dynamic retargeting campaigns. This solution successfully increased global online merchandise sales, developed a new and highly engaged fanbase in the UAE, and optimized ad spend for maximum ROI, significantly strengthening the club's international brand loyalty.

Manchester City Football Club