Case Study: Filippo Berio celebrates Tuscany’s olive harvest with Socialtrend

Filippo Berio showcases 100 million litres of olive oil with Socialtrend

Filippo Berio partnered with the vendor Socialtrend to showcase the heritage and craftsmanship behind its olive oil brand. The challenge was to create an immersive experience that would transform customer perception and deepen appreciation for its product, moving beyond a generic household name to one with a rich, authentic story.

Socialtrend designed and documented an exclusive harvest trip for an influencer in Tuscany, Italy. The solution involved a multi-day immersive experience that contrasted Filippo Berio's large-scale factory production with intimate, traditional villa harvesting and authentic cooking classes. The results were captured in a detailed case study that highlighted the unique journey, yielding powerful personal insights and a renewed appreciation for the brand's heritage. Socialtrend successfully translated this experience into compelling content that elevated the brand's narrative.

Filippo Berio