Case Study: Co-op boosts in-store requests and footfall with Socialtrend

Co-op boosts in-store product requests by 77% with Socialtrend

The Co-op faced the challenge of launching its new World Food Range and generating national awareness while competing against larger supermarket chains with bigger marketing budgets. Their goal was to drive product trial, attract new customers, and demonstrate value to store managers. The social media agency Socialtrend was enlisted to address this challenge.

Socialtrend implemented a geo-targeted paid and organic social media campaign across Instagram and Facebook. The solution included redeemable offers, platform-native branded creative like recipe videos, and hyper-local targeting to drive in-store footfall. This strategy by Socialtrend delivered significant results, including a 77% increase in in-store product requests, a 32% uplift in footfall at targeted locations, and over 550,000 organic views, successfully proving the campaign's measurable impact.

Co-op