Case Study: Clifton Gunderson expands audience and boosts reach to 15,646 connections with SocialToaster

Professional Services Firm Expanding Their Audience Through Social Marketing

Clifton Gunderson, LLP — the Maryland, DC, and Pennsylvania divisions of the nationwide CPA and consulting firm — needed a way to extend its Thought Leadership (white papers, webinars, e-blasts) beyond its existing network, since traditional direct mail and E-blasts were becoming stale. They turned to SocialToaster’s social marketing software to creatively distribute content and recruit social ambassadors to amplify their messages.

Using SocialToaster, Clifton Gunderson launched an Ambassador program that quickly recruited 72 Ambassadors and generated measurable engagement: 867 visits to their blog (444 new/unique visitors), 730 links shared, and 15,646 combined connections across three social networks within weeks. SocialToaster’s platform enabled the firm to scale distribution through employees, clients, and partners and demonstrably expand its audience.

Clifton Gunderson