Case Study: Creative Cooks Club achieves high social engagement and viral recipe sharing with SocialToaster

Creative Cooks Club - Customer Case Study

Creative Cooks Club is a social campaign for Better Than Bouillon aimed at busy, female home cooks—especially moms—who were encouraged to try recipes and share their results online. To build a consumer-invested community and drive social sharing, the brand worked with SocialToaster using its platform and points-based rewards program to recruit members and motivate them to post recipes, photos, and referrals.

SocialToaster implemented a gamified rewards system, submission-driven content hubs, and a visually rich site that encouraged user-generated recipes and photo sharing. The result was an “extremely high post engagement rate relative to other campaigns,” a surge in shared content and recruits, and broader reach into followers’ networks—demonstrating that SocialToaster’s program significantly boosted social engagement and content creation.

Creative Cooks Club