Case Study: City of Arlington achieves rapid recruitment of 222 Dream Team advocates with SocialToaster

City of Arlington - Customer Case Study

The City of Arlington launched an advocacy marketing program to recruit local digital ambassadors for its “Dream Team” but needed a fast, high‑impact recruitment push to build momentum. Working with SocialToaster and its advocacy marketing platform, Arlington set out to create excitement and attract a diverse group of citizen advocates.

SocialToaster helped implement a multi‑channel recruitment strategy centered on a high‑production “Dream Team” video featuring the mayor, local celebrities and residents, supported by emails, direct mail and lapel pins. The campaign drove 222 recruits within the first few days of launch and has continued to grow, showing strong, measurable lift in advocate sign‑ups and engagement driven by SocialToaster’s platform and guidance.

City of Arlington

Jeff Williams

Mayor of Arlington