Case Study: Avocados From Mexico tops 2018 Big Game brand mentions for the second year in a row with SocialToaster

Avocados From Mexico - Customer Case Study

Avocados From Mexico partnered with SocialToaster to boost its Big Game social presence and drive widespread brand mentions amid heavy competition from major advertisers. Using SocialToaster’s social advocacy platform and campaign support, the team aimed to amplify #guacworld and maximize real‑time engagement during the event.

SocialToaster’s program mobilized advocates and content to generate 130,375 mentions of #guacworld, topping the 2018 Sprinklr BrandBowl rankings—22,000 more mentions than second‑place Tide and nearly 75,000 more than third‑place Pepsi—and was independently validated by Salesforce Einstein and Marketing Cloud analytics. Avocados From Mexico credited SocialToaster as a key partner in securing the #1 mentioned brand result.

Avocados From Mexico

Ivonne Kinser

Head of Digital