Case Study: Avocados From Mexico boosts purchase consideration and hashtag impressions with SocialToaster

Avocados From Mexico - Customer Case Study

Avocados From Mexico partnered with SocialToaster to amplify its Big Game marketing and social media presence in a crowded, highly competitive advertising moment. The challenge was to stand out, drive consumer interest in avocados, and turn game-day attention into stronger purchase consideration and brand engagement.

SocialToaster helped Avocados From Mexico execute a social push around its “Top Dog” campaign and “Anything For Avos” landing page, using a hashtag-driven strategy to extend reach beyond the broadcast. The effort delivered a 12.1% jump in purchase consideration, from 15% to over 27%, and generated 606 million impressions for #AvocadosFromMexico, making it the most used branded hashtag during the Big Game.

Avocados From Mexico

Ivonne Kinser

Head of Digital