Case Study: American Speech-Language-Hearing Association achieves 5x ROI and $379K earned media value with SocialToaster

American Speech-Language-Hearing Association - Customer Case Study

The American Speech-Language-Hearing Association (ASHA) partnered with SocialToaster, using the SocialToaster advocacy platform to run a concentrated month-long sprint each May (Better Hearing and Speech Month). ASHA’s challenge was to rapidly raise awareness of the organization and its members, keep advocates engaged throughout the month, and drive high-impact reach without large paid media spend.

SocialToaster delivered a focused program of weekly themed content and sweepstakes incentives that kept more than 4,000 active advocates sharing content. The campaign produced 2.3M+ impressions, 25K+ content shares, a 34.8% advocacy email open rate (vs. SocialToaster’s 15% benchmark), and $379K in earned media value—about a 5x ROI and an equivalent paid cost roughly 18× higher—demonstrating SocialToaster’s measurable impact on ASHA’s awareness and engagement.

American Speech-Language-Hearing Association