Case Study: Southeastern Railway achieves 96% on-time service and seamless real-time communication during the 2012 Olympics with Socialtext

Southeastern Railway Achieved Gold-Medal Success with Their Social Intranet

Southeastern Railway faced the challenge of safely and efficiently moving a massive influx of passengers for the London 2012 Olympic and Paralympic Games—servicing 7.7 million people over 16 days—while keeping 2,200 employees coordinated, informed and responsive in real time. After three years of planning, the operator needed a central, reliable communications hub to deliver up‑to‑date schedules, staffing guidance and customer information across stations and trains.

Southeastern deployed Socialtext’s Workmate platform (with Socialtext Connect) as that hub, using daily factsheets, training manuals, live activity signals and real‑time schedule integration to reduce email, improve situational awareness and speed responses. The results: spikes in engagement (10,156 logins in the first week, signals doubled, page views up 700%), smoother operations and 96% of more than 30,000 services running on time, enabling prompt staff support and a better passenger experience.

Southeastern Railway