Case Study: Advantage Rent a Car boosts NPS, reviews, and customer loyalty with SocialSurvey

AEZ NPS Score Increased 41 Points in 6 Months With Socialsurvey

Advantage Rent a Car needed to improve its online reputation, customer loyalty, and overall customer experience across the rental journey—from booking to counter interaction to vehicle return. Working with SocialSurvey, the company used the SocialSurvey platform to collect real-time customer feedback and drive better employee behavior at the agent level.

SocialSurvey implemented an employee-integrated survey model with customer-generated content, recognition, compensation, and accountability tied to individual agents. The results were strong: AEZ/Advantage Rent a Car increased its NPS® by 41 points in six months, improved Google ratings across all 57 branches from 1.96 to 3.37 stars, boosted deliverable email addresses from 47% to 89%, and increased survey response rates by 400%, helping generate more than 10,000 positive Google reviews and 200,000+ reviews overall.

Advantage Rent a Car

Scott Davido

President and Chief Executive Officer