Case Study: Leading Retail Marketing Company achieves profitable SEM growth with SocialSEO

Leading Retail Marketing Company - Customer Case Study

Leading Retail Marketing Company partnered with SocialSEO to improve its SEM performance for its winter gear retail business. The challenge was that its shopping campaigns had not previously been profitable for this domain.

SocialSEO rebuilt the client’s shopping campaigns with more granular ad group and product group segmentation, and separated high-priority and low-priority brands into different campaigns. As a result, SocialSEO helped reduce cost per click by 69.85% to $0.33 from $1.11, cut total cost by 58.15% to $25,350 from $60,579.61, increase transactions by 303.77% to 965 from 239, and raise revenue by 490.28% to $220,991 from $37,438.23.