Case Study: Smart Fit boosts app engagement and community growth with social.plus

Smart Fit boosts community growth 60% MoM with Social Plus

Smart Fit, a major Brazilian fitness company and the largest gym chain in Latin America, faced the challenge of maintaining member motivation and consistency in their workouts. Their existing app was a robust individual tool but lacked a sense of community, which they believed was key to fostering long-term engagement. To address this, they partnered with vendor Social Plus to embed a comprehensive social layer into their app.

Using Social Plus's SDK and UIKit, Smart Fit implemented features like user profiles, an activity feed, groups, and challenges directly within their application. This transformed the app from a utility into an active community platform where members could share achievements and encourage one another. The solution led to a significant increase in app stickiness, which grew by 100%. Additionally, the community experienced a measurable impact with a 60% month-over-month growth rate.

Smart Fit