Case Study: XM Trading Point boosts user engagement and trading activity with Social Plus

How XM Trading Point built an interactive trading hub with Social+

XM Trading Point, a leading forex and CFD broker, faced the challenge of educating its users and fostering an engaged community within its platform. To boost trading activity, they needed a centralized system for delivering educational content and a way to integrate their network of financial influencers. They turned to the vendor social.plus for its social features and livestreaming capabilities.

social.plus implemented discussion groups and a livestream feature, which XM first launched in their South African market. This allowed users to connect on trading topics and learn from experts in real-time. The solution led to a surge in user engagement and time spent within the app, resulting in a noticeable increase in trading frequency among its users.

XM Trading Point