Case Study: TrueID boosts in-app engagement with social.plus

How TrueID became Thailand’s #1 super app with Social+

TrueID, a leading media and entertainment platform in Thailand, sought to transform its app into a more engaging community hub. Their challenge was to provide a real-time chat feature for the 2018 FIFA World Cup to create a virtual stadium experience for fans, and they needed a quick solution that could handle high traffic volumes. They partnered with the vendor Social Plus to implement this.

Social Plus provided its social features to power an in-stream chat for the World Cup. The solution was so successful that TrueID made it permanent and expanded it to other content, integrating more community tools like groups and polls. As a result, TrueID saw a 30% average growth in engagement rates, 1 million monthly community interactions, and 15% month-on-month growth in active community members. This was all achieved through their partnership with Social Plus.

TrueID