Case Study: SNAI boosts user engagement with Social Plus

How Snai elevated user engagement by integrating Social+

SNAI, a leading Italian betting and gaming company, faced the challenge of increasing user engagement and time spent within their app. They identified an opportunity to integrate content from tipsters, the influencers of the betting world, but building these live streaming and social features from scratch was prohibitively expensive and time-consuming. They sought a ready-made solution to bring this social experience directly to their platform.

The vendor, Social Plus, provided a solution that enabled tipsters to host live streams directly within the SNAI app. This integration allowed users to engage with the streamers and other viewers through a live comments overlay without leaving the app. By implementing Social Plus's features, SNAI successfully increased the time users spent on their platform, improved user retention, and created a new, engaging experience that kept valuable user engagement within their own app.

SNAI