Case Study: Queima Diária boosts user retention with Social Plus

How Queima Diária increased user retention with Social+

Queima Diária, a top Brazilian fitness platform, faced the challenge of retaining users after their free trials ended, as user motivation often waned without a sense of community. To transform its individual fitness experience into a supportive group journey, the company turned to the vendor Social Plus and its activity feed feature.

By implementing Social Plus's social features, Queima Diária introduced activity feeds and community groups where users could share progress and offer mutual support. This solution led to a measurable impact: within the first month, users who engaged with the community saw a 10% higher retention rate, and 26% of all users accessed the community features. Social Plus successfully helped build a thriving community that kept users motivated and committed.

Queima Diária