Case Study: Harley-Davidson boosts in-app community engagement with Social Plus

How Harley-Davidson revved up community engagement with Social+

Harley-Davidson, a globally renowned motorcycle manufacturer, faced the challenge of fostering direct social engagement within its official H-D app. While the app successfully allowed members of its Harley Owners Group (HOG) to log rides, it lacked features for users to interact and build relationships with each other, causing them to rely on third-party social networks. They turned to the vendor Social Plus to find a solution that could be easily integrated into their existing app to connect both existing members and new biking enthusiasts.

Social Plus provided ready-to-use social features that were integrated into the H-D app, creating a vibrant community space. This solution included an activity feed for sharing photos and experiences, dedicated areas for posting ride maps and bike pictures, and a rewards program that incentivized engagement. By implementing Social Plus, Harley-Davidson successfully brought its legendary community magic into the digital realm, increasing user engagement and fostering a more connected global community of riders directly on its own platform.

Harley Davidson

Stéphane Sahakian

Brand's Community Manager