Case Study: Edamama boosts in-app engagement and retention with Social Plus

How Edamama redefined E-commerce for mothers with Social+

social.plus helped edamama, a leading online store and community for mothers in the Philippines, overcome a key challenge. While experiencing rapid growth, edamama's community was built on third-party sites, which drove vital traffic away from their own app. They needed a Platform-as-a-Service solution to quickly build an in-app community that would improve brand loyalty, increase engagement, and reduce support costs.

By integrating social.plus’s ready-to-use social features, edamama created an in-app community space called "Connect." This allowed mothers to post content and interact, providing a positive and safe environment. The solution successfully increased audience engagement and retention within the app, setting edamama apart from other e-commerce platforms and helping to organically grow their vitality.

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