Case Study: Amma boosts pregnancy community engagement and retention with social.plus

How Amma transformed the pregnancy journey with Social+

Amma, a leading international mobile service and community for pregnant women, faced the challenge of user isolation and low retention. Despite having millions of users, many mothers felt disconnected, leading to diminished app engagement. To overcome this, they partnered with the vendor Social Plus.

Social Plus provided the tools to build a custom, in-app community, enabling mothers to connect and share experiences in a safe space. This solution successfully fostered a sense of belonging, which dramatically boosted user retention and transformed the app into an essential part of the pregnancy journey for its users.

Amma