Case Study: Marco Island Vacation Properties drives website traffic and brand awareness with SocialMadeSimple

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Preview of the Marco Island Vacation Properties Case Study

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Marco Island Vacation Properties, a family-owned Florida real estate firm specializing in vacation rentals, needed a comprehensive social marketing program to drive website traffic and increase brand awareness but had limited resources to allocate to digital marketing. They partnered with SocialMadeSimple to leverage their social media management services, including the SocialModo platform, to achieve these goals.

SocialMadeSimple implemented a solution featuring custom organic content, hyper-local paid advertising campaigns, and access to their proprietary SocialModo platform for reporting. This strategy generated significant results for the client, including over 17,400 annual website visits and an average cost per link click of just $0.10, successfully driving bookings for Marco Island Vacation Properties.


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