Case Study: UltiFIT boosts leads and class bookings with SocialMadeSimple

UltiFIT Fitness Franchise Generates 100+ Leads at $13 Per Lead Through Franchise Marketing Pilot Program

UltiFIT, an adult obstacle training fitness franchise, partnered with the digital marketing agency SocialMadeSimple. Their challenge was to attract new members to book fitness classes at their five locations. They participated in a 90-day pilot program to test SocialMadeSimple's full suite of social media marketing services.

SocialMadeSimple implemented targeted Facebook and Instagram advertising campaigns designed to generate leads and drive website traffic. They optimized the strategy to streamline the sales process, encouraging potential members to book classes directly. The results were significant, with an average cost per lead of $13 (well below the industry average of $55) and a cost per click of $0.62 (also far below the $1.90 industry benchmark). The campaign successfully generated over 100 leads and drove over 1,100 clicks to their website.

UltiFIT