Case Study: Senior Helpers boosts caregiver leads and brand awareness with SocialMadeSimple

Senior Helpers Franchise Generates Caregiver and Client Applicants with Social Media

The customer, Senior Helpers, a national provider of in-home senior care, needed a cost-effective social media marketing strategy to generate caregiver applicants and boost brand awareness across its franchises. The vendor, SocialMadeSimple, addressed this challenge through its Franchise Marketing Pilot Program, utilizing its SocialModo platform and managed services.

SocialMadeSimple implemented a dual strategy of boosted content for brand awareness and targeted lead generation ads, all managed via their SocialModo platform. The solution delivered significant results, including 260 leads at a cost of $8.25 per lead and over 325 posts published, leading to a 156% increase in content. The success of the pilot made SocialMadeSimple the preferred social media vendor for Senior Helpers.

Senior Helpers