Case Study: Preferred Care at Home achieves lead growth and caregiver recruitment with SocialMadeSimple

Senior Care Facility Uses Hyper-Targeted Social Marketing to Recruit Caregivers & Generate Client Leads

Preferred Care at Home, a national in-home care agency, needed a strategy to build brand awareness and drive qualified leads. A concurrent challenge was the need to recruit caregivers. They partnered with the vendor SocialMadeSimple to implement a targeted social marketing program.

SocialMadeSimple provided a dedicated team that executed a comprehensive social media strategy. This included creating custom content, running hyper-local recruitment and lead generation ads on Facebook and Instagram, and providing access to their proprietary SocialModo platform. The results were significant, with the recruitment ads generating 112 leads per month at a cost of $5.24 per lead and the lead generation campaigns bringing in 25 monthly leads at $11.79 each.

Preferred Care at Home