Case Study: Purchase Green achieves 25 in-person appointments with SocialMadeSimple

Purchase Green Generates 25 Booked Appointments In 90-Day Franchise Marketing Pilot Program

Purchase Green, a franchise offering premium-quality artificial grass, sought to generate a consistent flow of qualified leads, boost in-store visits, and increase brand awareness for its locations. They partnered with the vendor SocialMadeSimple to utilize their franchise social marketing services through a free 90-day pilot program.

SocialMadeSimple executed hyper-targeted Facebook and Instagram ad campaigns, initially focusing on quote requests and later optimizing the strategy to drive store visits with a new offer. The solution successfully generated 25 in-person appointments, over 100,000 impressions, and 50,000 people reached, achieving an average cost per lead of $24 for Purchase Green.

Purchase Green