Case Study: The Heritage Institute generates 180 leads in 6 months with SocialMadeSimple

Professional Development Business Generates An Average of 30 Leads Per Month

The Heritage Institute, a provider of professional development courses for K-12 educators, needed a social marketing program focused on generating high-quality leads from teachers. To achieve this goal, they partnered with the vendor SocialMadeSimple to implement a digital advertising and lead generation service.

SocialMadeSimple deployed a dedicated team and used its proprietary SocialModo platform to create hyper-targeted Facebook and Instagram lead Generation ads. This solution targeted key audiences using interests, job titles, and lookalike models. The campaign was highly successful, generating 180 leads over six months at an average cost of just $8 per lead for The Heritage Institute.

The Heritage Institute