Case Study: NEXTAFF achieves qualified candidate and business lead growth with SocialMadeSimple

NEXTAFF Staffing Agency Increases Applicant Traffic & Sales Leads in 90-Day Franchise Marketing Pilot Program

NEXTAFF, an employment and staffing agency, needed a social media marketing program that could deliver measurable results in the form of qualified job candidates and new business partnership opportunities. To address this, five of its franchise locations participated in a 90-day pilot program with vendor SocialMadeSimple to test its social media marketing services.

SocialMadeSimple implemented customized Facebook and Instagram lead generation campaigns with targeted messaging and audience criteria. The solution drove significant results, generating 134 job applicants and 5 new business clients during the pilot. Due to this success, the partnership expanded to 17 locations. Nine months post-pilot, SocialMadeSimple’s campaigns had generated 6,243 job applicants and 315 new business clients for NEXTAFF, with the cost per lead dropping significantly in both categories.

NEXTAFF