Case Study: Pillar College boosts brand awareness and leads with SocialMadeSimple

Multi-Location College Generates 23 Leads Per Month Using Social Media

Pillar College, a private Christian institution in New Jersey, needed to increase its brand awareness and generate high-quality applicant leads. They partnered with the vendor SocialMadeSimple to implement a comprehensive social marketing program to address this challenge.

SocialMadeSimple's solution combined hyper-targeted Facebook and Instagram ad campaigns with curated organic content across multiple social platforms. Using their proprietary SocialModo platform, the vendor managed the entire program, which included creating lead generation forms that directly captured applicant information. This strategy provided Pillar College with an average of 23 leads per month at a cost of just $8.04 per lead, significantly increasing its online reach and awareness.

Pillar College