Case Study: Men in Kilts achieves 131 recruitment leads and 27 sales leads with SocialMadeSimple

Men In Kilts Increases Sales and Generates Over 100 Job Candidates With Franchise Social Media Marketing

Men in Kilts, a franchise offering exterior home cleaning services, needed a social marketing program that could effectively generate both sales leads and qualified job applicants for its franchisees. They partnered with the vendor SocialMadeSimple to address this challenge using a combination of digital advertising and a proprietary platform called SocialModo.

SocialMadeSimple implemented a strategy involving hyper-local, targeted advertising campaigns and a consistent stream of custom content. This solution resulted in 131 recruitment leads and 27 sales leads at an average cost of $9 per lead over a 90-day pilot program. The campaigns also garnered over 114,000 total ad views and more than 15,000 post engagements, making SocialMadeSimple the franchise's preferred social media vendor.

Men in Kilts