Case Study: MaidPro drives brand awareness and leads with SocialMadeSimple

MaidPro Uses Social Media for Recruitment To Generate 50+ Job Candidates with Facebook Ads

The customer, MaidPro, a home cleaning franchise with over 200 locations, faced the challenge of building brand awareness, driving sales, and generating qualified job candidates for its individual franchisees. They partnered with the vendor, SocialMadeSimple, to implement a comprehensive social media marketing program to address these needs.

SocialMadeSimple's solution involved creating custom content and running targeted, bilingual lead generation ad campaigns on Facebook and Instagram. Their proprietary platform, SocialModo, was used to manage the campaigns and provide real-time reporting. This strategy delivered significant results for 13 locations over 90 days, including over 233,000 impressions, 94,000 people reached, and the generation of 123 customer leads and 55 recruitment leads at an average cost of $27 per lead.

MaidPro