Case Study: Milkster Nitrogen Creamery boosts brand awareness and in-store visits with SocialMadeSimple

Ice Cream Franchise Generates 3,000 Claimed Offers at $0.55 Per Offer With Facebook Advertising

Milkster Nitrogen Creamery, an ice cream franchise that creates custom orders using liquid nitrogen, sought to increase in-store visits, sales, and brand awareness for five of its U.S. locations. To achieve these tangible results, the franchise partnered with vendor SocialMadeSimple for a 90-day pilot program.

SocialMadeSimple implemented a comprehensive social media strategy, creating custom content and running localized Facebook and Instagram ad campaigns. Their approach included boosted posts and a targeted advertising strategy that was later optimized to use a Facebook Messenger campaign to distribute a Buy One Get One offer. This solution drove significant measurable impact: the campaign garnered over 256,000 impressions and 99,000 people reached, resulting in over 2,800 offers claimed at an average cost of just $0.55 each.

Milkster Nitrogen Creamery