Case Study: a fitness franchise drives member and franchisee growth with SocialMadeSimple

Fitness Franchise Grows From 10 to 600+ Fitness Studio Locations

The fitness franchise, a popular but initially small fitness brand with fewer than 10 studios, engaged SocialMadeSimple to address its lack of a social media presence and its need for a marketing program that delivered measurable bottom-line results. The challenge was two-fold: to acquire new members for its franchisees and to generate a consistent flow of qualified leads for new franchise owners.

SocialMadeSimple implemented a dual-strategy social marketing program using targeted Facebook and Instagram ad campaigns. The results were significant, with over 30% of all new memberships and 80% of all franchisee leads coming from their efforts. SocialMadeSimple's campaigns generated 1.8 million leads for franchisees and 70,000 leads for franchise development, contributing to the client's massive growth to over 600 locations.

Fitness Franchise